My goal with this concept site is to showcase the ability to bring Augmented Reality to ecommerce sites on both web and mobile. While several major players including Amazon, Ikea, and Best Buy now support viewing many products in AR they all require customers to download their proprietary apps to use the technology. For customers who don't know the technology exists within the apps they may never discover that this feature is a feature available to them. Using Vectary I was able to blend the experience on mobile and web so that wherever customers discover the site from they are able to use AR to help complete their purchases.
To put this concept together I used VECTARY, an easy to use 3D modeling program that is designed for use on the web. VECTARY makes it simple to bring in models from other sources, create product mockups, or create 3D scenes within the app.
The feature that mattered most to this project was the ability to publish 3D content to the web and the fact that there is the ability to enable AR viewing for anything published using the software. It makes it seamless to publish for both web and mobile and is currently the easiest AR publishing platform on the market that I am aware of.
While this site was based around furniture the concept can be applied to a wide variety of objects. A shop only needs 3D models of products and a designer familiar with VECTARY or similar software to make this a reality. In this era defined by COVID-19 it has become difficult for people to see items in physical stores and there are many items that consumers may be reluctant to purchase online. Using Augmented reality allows consumers to bring items into their own space and get a feel for them like no other technology is capable of doing. Increasingly user friendly photogrammetry software and the Lidar sensor on the latest generation of Apple devices makes the reality of small shops creating their own 3D models for use in this way is becoming easier than ever.
If you are curious about how to bring these technologies to your own project or products don't hesitate to contact me or reach out to me on social at the links below!